Definition of the Product Owner role:

The Product Owner is a member of an Agile or Scrum team, represents the customer, and conveys the customer’s requirements and vision to the team. The product owner writes the acceptance criteria, and prioritizes and maintains the product backlog. Product owners should be able to communicate well in both directions: both taking team concerns to the customer and stakeholders, and ensuring that the team stays on track to meet the customer’s vision for the product.

Use of the Product Owner role:

In the Scrum framework, the product owner assembles and prioritizes the user stories to be completed during a sprint. During the sprint, the Product Owner is there for the team to answer questions and give feedback. This ensures that the team focuses on the right things and will eventually produce a valuable product increment for the stakeholders. Once the sprint is complete, the whole Scrum team (Product Owner, Scrum Master, DevTeam) meets the stakeholders in the Sprint Review Meeting to demonstrate the developed product increment, get feedback and get an overview on the next steps. The product owner accepts or rejects the product at the end of the sprint, based on the acceptance criteria decided on during the spring planning meeting.

The product owner has the flexibility to change and reprioritize work in the backlog at any time without affecting work already in progress.

Benefits of the Product Owner role:

  • The Product Owner increases the team’s understanding of the customer’s vision and final product.
  • The Product Owner increases communication and trust among customer, team, and stakeholders.
  • The Product Owner increases support for the team from outside parties.

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