Agile Academy Community
Product Owner Online Course
Sohrab Salimi
Agile Academy CEO with over 10 years of experience in agile trainings- Understand Scrum and Agile from the perspective of a Product Owner
- Learn how to systematically go from customer understanding to creating a Product Backlog
- Create your personal Product Owner toolbox for working on your Product Backlog
- Practical real-world examples and case studies
- Prepare yourself for the Professional Scrum Product Owner I (PSPO 1) certification from Scrum.org
Word class teams improve & learn with our online courses:
I'm impressed by the quality, consistency and depth of the content offered in these online courses. Sohrab's clear explanations, the visualizations and the bite-sized chunks of information make this a really valuable learning experience.
About the Product Owner Online Course
Ready to shape products that truly matter? Our Product Owner Online Course is your practical, in-depth guide to mastering Product Ownership—whether you’re just starting out or looking to deepen your expertise.
Learn how to systematically tackle uncertainty, understand customer needs, and turn insights into compelling product visions and business models. You’ll gain hands-on experience with proven tools like Design Thinking, Empathy Maps, and the Business Model Canvas, and develop the skills to build, refine, and prioritize a Product Backlog that delivers real value.
With 20+ hours of video content and a 200+ page workbook, you’ll build robust knowledge and new confidence—empowering you to become a driving force in your team and excel as a Product Owner in any agile environment.
Course Curriculum
Intro | Product Owner
- Download and Use Your Workbook
- How to Get The Most Out of This Course
- Success Requires Commitment
The Role of the Product Owner
- Intro | Product Owner Role
- Exercise | Product Owner Responsibilities
- Debrief | Product Owner Responsibilities
- Product Owner vs. Product Manager
- Product Owner vs. Project Manager
- Product Owner vs. Stakeholder
- Outro | Product Owner Role
- Assignments | The Role of the Product Owner
The Context of Agile
- Intro | Context of Agile
- Context of Agile
- Empirical vs. Defined
- Outro | Context of Agile
- Assignments | The Context of Agile
The Scrum Framework
- Intro | Scrum Framework
- The Scrum Framework
- Exercise | Connecting Scrum and Empiricism
- Debrief | Connecting Scrum and Empiricism
- Outro | Scrum Framework
- Assignments | The Scrum Framework
Events in Scrum
- Intro | Events in Scrum
- Exercise | Events in Scrum
- Product Backlog Refinement
- Sprint Planning
- Daily Scrum
- Sprint Review
- Sprint Retrospective
- Sprint Schedule
- Outro | Events in Scrum
- Assignments | Events in Scrum
The Scrum Team
- Intro | Scrum Team
- Exercise | Scrum Team
- Debrief | Scrum Team
- The Product Owner
- Exercise | Scrum Master Responsibilities
- Debrief | Scrum Master Responsibilities
- Exercise | Recipients of Scrum Master Services
- Debrief | Recipients of Scrum Master Services
- Intro | Exercise Dual Roles
- Scrum Master & Product Owner
- Scrum Master & Developer
- Product Owner & Developer
- Scrum Master & Manager
- Product Owner & Manager
- Developer & Manager
- Outro | Scrum Team
- Assignments | The Scrum Team
Design Thinking
- Intro | Design Thinking
- Pick Your Own Product Idea
- Design Thinking
- Design Thinking | Example Trucks
- Design Thinking | Example Insulin Pens
- Design Thinking | Example Online Courses
- Outro | Design Thinking
- Assignments | Design Thinking
Understanding Customers
- Intro | Understanding Customers
- Empathy Map Canvas
- Exercise | Empathy Map Canvas
- Debrief | Empathy Map Canvas
- Example Empathy Map Canvas | Online Courses
- Value Proposition Canvas
- Exercise | Value Proposition Canvas
- Debrief | Value Proposition Canvas
- Example | Value Proposition Canvas - Online Courses
- Personas
- Exercise | Personas
- Debrief | Personas
- Example | Personas - Online Courses
- Additional Tools to Understand Customers
- Outro | Understanding Customers
- Assignments | Understanding Customers
The Product Goal
- Intro | Product Goal
- Definition of Product Goal
- Applying the Product Goal Canvas
- Exercise | Product Goal Canvas
- Debrief | Product Goal Canvas
- Product Goal | Example Trucks
- Product Goal | Example Online Courses
- Product Goal | Example Agile Academy
- Outro | Product Goal
- Assignments | The Product Goal
The Business Model
- Intro | Business Model
- The Business Model Canvas
- Exercise | Business Model Canvas
- Debrief | Business Model Canvas
- Business Model Canvas | Example Online Courses
- Business Model Canvas | Example Agile Academy
- Strengthening your Business Model
- Identifying new Business Models
- Assumption Mapping
- Exercise | Assumption Mapping
- Testing Business Ideas
- Exercise | Testing Business Ideas
- Example Zappos
- Example Kickstarter
- Example Dropbox
- Example Tesla
- Outro Business Model
- Assignments | The Business Model
Creating the Product Backlog
- Intro to Creating the Product Backlog
- Intro | Product Backlog Items
- Exercise | Product Backlog Items
- Debrief | Product Backlog Items
- 3-C Model
- Intro | User Story Mapping
- Exercise | Morning Routine Part 1
- Debrief | Morning Routine Part 1
- User Story Mapping | Explanation & Example
- Exercise | User Story Mapping
- Debrief | User Story Mapping
- KANO Model | Explanation & Example
- Exercise | Kano Model
- Debrief | Kano Model
- Outro to Creating the Product Backlog
- Assignments | Creating the Product Backlog
Working on the Product Backlog
- Intro | Working on the Product Backlog
- Product Backlog Characteristics
- Intro | Estimation Exercise
- Exercise | Effort Estimation
- Debrief | Effort Estimation
- Exercise | Value Estimation
- Debrief | Value Estimation
- Prioritization Matrix
- Intro | Story Mapping Exercise
- Exercise | Morning Routine Part 2
- Debrief | Morning Routine Part 2
- User Story Mapping | Example for Prioritization
- Exercise | Story Mapping using your own product
- Debrief | Story Mapping
- Other Prioritization Techniques
- Outro | Working on the Product Backlog
- Assignments | Working on the Product Backlog
Product Roadmap
- Intro | Product Roadmap
- Intro | GO-Product Roadmap & Example
- Exercise | GO-Product Roadmap
- Debrief | GO-Product Roadmap (incl. Metrics)
- Customer Adoption Map
- Other Roadmapping Techniques
- Outro | Product Roadmap
- Assignments | Product Roadmap
Progress Tracking
- Intro | Progress Tracking
- Burnup Chart | Explanation & Example
- Exercise | Burnup Chart
- Debrief | Burnup Chart
- Outro | Progress Tracking
- Assignments | Progress Tracking
Course Quiz
- Intro | Product Owner Quiz
Outro | Product Owner
Your Course Instructor
Sohrab Salimi
Agile Academy AG
Sohrab Salimi is a visionary voice in agile leadership and organizational transformation.
An entrepreneur by conviction, Sohrab has spent over 20 years helping leaders rethink how companies build products, empower teams, and adapt to a rapidly changing world. His mission: to turn agility into real business impact.
As the founder and CEO of Agile Academy he works with organizations across the globe—from startups to Fortune 500s—guiding them through strategic change with clarity and courage. Sohrab combines deep agile expertise, boardroom-level experience, and the mindset of a coach.
Through Agile Insights Conversations, his curated talks with global thought leaders, and his German translations of influential agile literature, he challenges conventional thinking and sparks new perspectives.
Sohrab lives in Cologne, where he balances life as a father of three with his passions: sport, music, and the pursuit of lifelong learning.
