Duration:  20 hours of video + assignments
Content:  13 Modules + 1 Quiz
Skill Level:  Beginner
Business Agility Academy Award BAA Award
Bonus:  200+ page workbook
Agile Academy Slack Community
9h live sessions (available at a surcharge)
3-day live training from 2.250 € *
lifetime access to online course 999 € *
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* plus VAT, which applies to digital products based on the location of the customer. Payment is made through our sales platform FastSpring.

Product Owner Online Course

Sohrab Salimi
Sohrab Salimi
Certified Scrum Trainer® (CST) with 10+ years of trainer experience
  • Understand Scrum and Agile from the perspective of a Product Owner
  • Learn how to systematically go from customer understanding to creating a Product Backlog
  • Create your personal Product Owner toolbox for working on your Product Backlog
  • Practical real-world examples and case studies
  • Prepare yourself for the Professional Scrum Product Owner I (PSPO 1) certification from Scrum.org

Word class teams improve & learn with our online courses:

Roche, L'Oreal, RTL, die Mobiliar, Charité

Become a Product Owner via E-Learning

About the Product Owner Online Course

Are you looking to elevate your career? Our Product Owner Online Course is designed to help you achieve just that, unlocking your full potential in the process.

Dive deep into the realm of Product Ownership through our interactive and hands-on e-learning modules. Challenge conventional thinking and acquire the skills and methodologies that will make your team thrive.

Equipped with a robust understanding and renewed self-assurance, you'll emerge as a transformative figure in the Agile landscape, excelling as an insightful Product Owner / Agile Coach.

The Product Owner Online Course is used on a laptop device.

  • 24 Hours of Video + Assignments.
  • Expertise from 10+ Years of Experience.

Agile Course Curriculum

  • Download and Use Your Workbook
  • How to Get The Most Out of This Course
  • Success Requires Commitment
  • 1.1 Intro to Product Owner Role
  • 1.2.1 Exercise | Product Owner Responsibilities
  • 1.2.2 Debrief | Product Owner Responsibilities
  • 1.3 Product Owner vs. Product Manager
  • 1.4 Product Owner vs. Project Manager
  • 1.5 Product Owner vs. Stakeholder
  • 1.6 Outro to Product Owner Role
  • 1.7 Assignments | The Role of the Product Owner
  • 2.1 Intro Context of Agile
  • 2.2 Context of Agile
  • 2.3 Empirical vs. Defined
  • 2.4 Outro Context of Agile
  • 2.5 Assignments | The Context of Agile
  • 3.1 Intro Scrum Framework
  • 3.2 The Scrum Framework
  • 3.3.1 Exercise | Connecting Scrum and Empiricism
  • 3.3.2 Debrief | Connecting Scrum and Empiricism
  • 3.4 Outro Scrum Framework
  • 3.5 Assignments | The Scrum Framework
  • 4.1 Intro Events in Scrum
  • 4.2 Exercise | Events in Scrum
  • 4.3 Product Backlog Refinement
  • 4.4 Sprint Planning
  • 4.5 Daily Scrum
  • 4.6 Sprint Review
  • 4.7 Sprint Retrospective
  • 4.8 Sprint Schedule
  • 4.9 Outro Events in Scrum
  • 4.10 Assignments | Events in Scrum
  • 5.1 Intro Scrum Team
  • 5.2.1 Exercise | Scrum Team
  • 5.2.2 Debrief | Scrum Team
  • 5.3 The Product Owner
  • 5.4.1 Exercise: Scrum Master Responsibilities
  • 5.4.2 Debrief | Scrum Master Responsibilities
  • 5.4.3 Exercise | Recipients of Scrum Master Services
  • 5.4.4 Debrief | Recipients of Scrum Master Services
  • 5.5.1 Intro Exercise Dual Roles
  • 5.5.2 Scrum Master & Product Owner
  • 5.5.3 Scrum Master & Developer
  • 5.5.4 Product Owner & Developer
  • 5.5.5 Scrum Master & Manager
  • 5.5.6 Product Owner & Manager
  • 5.5.7 Developer & Manager
  • 5.6 Outro Scrum Team
  • 5.7 Assignments | The Scrum Team
  • 6.1 Intro Design Thinking
  • 6.2 Pick Your Own Product Idea
  • 6.3 Design Thinking
  • 6.4.1 Design Thinking | Example Trucks
  • 6.4.2 Design Thinking | Example Insulin Pens
  • 6.4.3 Design Thinking | Example Online Courses
  • 6.5 Outro Design Thinking
  • 6.6 Assignments | Design Thinking
  • 7.1 Intro Understanding Customers
  • 7.2.1 Empathy Map Canvas
  • 7.2.2 Exercise | Empathy Map Canvas
  • 7.2.3 Debrief | Empathy Map Canvas
  • 7.2.4 Example Empathy Map Canvas | Online Courses
  • 7.3.1 Value Proposition Canvas
  • 7.3.2 Exercise | Value Proposition Canvas
  • 7.3.3 Debrief | Value Proposition Canvas
  • 7.3.4 Example: Value Proposition Canvas | Online Courses
  • 7.4.1 Personas
  • 7.4.2 Exercise | Personas
  • 7.4.3 Debrief | Personas
  • 7.4.4 Example Personas | Online Courses
  • 7.5 Additional Tools to Understand Customers
  • 7.6 Outro Understanding Customers
  • 7.7 Assignments | Understanding Customers
  • 8.1 Intro Product Goal
  • 8.2 Definition of Product Goal
  • 8.3.1 Applying the Product Goal Canvas
  • 8.3.2 Exercise | Product Goal Canvas
  • 8.3.3 Debrief | Product Goal Canvas
  • 8.4.1 Product Goal | Example Trucks
  • 8.4.2 Product Goal | Example Online Courses
  • 8.4.3 Product Goal | Example Agile Academy
  • 8.5 Outro Product Goal
  • 8.6 Assignments | The Product Goal
  • 9.1 Intro Business Model
  • 9.2 The Business Model Canvas
  • 9.3.1 Exercise | Business Model Canvas
  • 9.3.2 Debrief | Business Model Canvas
  • 9.4.1 Business Model Canvas | Example Online Courses
  • 9.4.2 Business Model Canvas | Example Agile Academy
  • 9.5.1 Strengthening your Business Model
  • 9.5.2 Identifying new Business Models
  • 9.6.1 Assumption Mapping
  • 9.6.2 Exercise | Assumption Mapping
  • 9.7.1 Testing Business Ideas
  • 9.7.2 Exercise | Testing Business Ideas
  • 9.8.1 Example Zappos
  • 9.8.2 Example Kickstarter
  • 9.8.3 Example Dropbox
  • 9.8.4 Example Tesla
  • 9.9 Outro Business Model
  • 9.10 Assignments | The Business Model
  • 10.1 Intro to Creating the Product Backlog
  • 10.2.1 Intro Product Backlog Items
  • 10.2.2 Exercise | Product Backlog Items
  • 10.2.3 Debrief | Product Backlog Items
  • 10.3 3-C Model
  • 10.4.1 Intro User Story Mapping
  • 10.4.2 Exercise | Morning Routine Part 1
  • 10.4.3 Debrief | Morning Routine Part 1
  • 10.5.1 User Story Mapping | Explanation & Example
  • 10.5.2 Exercise | User Story Mapping
  • 10.5.3 Debrief | User Story Mapping
  • 10.6.1 KANO Model | Explanation & Example
  • 10.6.2 Exercise | Kano Model
  • 10.6.3 Debrief | Kano Model
  • 10.7 Outro to Creating the Product Backlog
  • 10.8 Assignments | Creating the Product Backlog
  • 11.1 Intro Working on the Product Backlog
  • 11.2 Product Backlog Characteristics
  • 11.3.1 Intro Estimation Exercise
  • 11.3.2 Exercise | Effort Estimation
  • 11.3.3 Debrief | Effort Estimation
  • 11.3.4 Exercise | Value Estimation
  • 11.3.5 Debrief | Value Estimation
  • 11.4 Prioritization Matrix
  • 11.5.1 Intro Story Mapping Exercise
  • 11.5.2 Exercise | Morning Routine Part 2
  • 11.5.3 Debrief | Morning Routine Part 2
  • 11.5.4 User Story Mapping | Example for Prioritization
  • 11.5.5 Exercise | Story Mapping using your own product
  • 11.5.6 Debrief | Story Mapping
  • 11.6 Other Prioritization Techniques
  • 11.7 Outro Working on the Product Backlog
  • 11.8 Assignments | Working on the Product Backlog
  • 12.1 Intro Product Roadmap
  • 12.2.1 Intro GO-Product Roadmap & Example
  • 12.2.2 Exercise | GO-Product Roadmap
  • 12.2.3 Debrief | GO-Product Roadmap (incl. Metrics)
  • 12.3 Customer Adoption Map
  • 12.4 Other Roadmapping Techniques
  • 12.5 Outro Product Roadmap
  • 12.6 Assignments | Product Roadmap
  • 13.1 Intro Progress Tracking
  • 13.2.1 Burnup Chart | Explanation & Example
  • 13.2.2 Exercise | Burnup Chart
  • 13.2.3 Debrief | Burnup Chart
  • 13.3 Outro Progress Tracking
  • 13.4 Assignments | Progress Tracking
  • Intro | Product Owner Quiz

Your Course Instructor

Sohrab Salimi
Sohrab Salimi

Scrum Academy GmbH

Sohrab is CEO and Managing Partner of Scrum Academy. He devotes himself to the systematic development of existing and new business areas as well as the development of concrete business models and implementation strategies. As a Certified Scrum Trainer® (CST) he has been substantially involved in the agile transformation of several customer companies. With his trainings he supports organizations in becoming more agile and building a foundation for innovation.

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Customers Love the Scrum Master Online Course

I’m impressed by the quality, consistency and depth of the content offered in these online courses. Sohrab’s clear explanations, the visualizations and the bite-sized chunks of information make this a really valuable learning experience.
Jef Cumps, Organisational Agility Coach und Trainer

Combine Your E-Learning Certificate
With In-person Training Benefits

The interface of an online course at agile academy + A group of people participate in an agile training

Through our cutting-edge and adaptable learning approach, we combine the practicality of live training—accessible both live-online and in-person—with the flexibility of a self-paced Product Owner E-Learning course.

In the live training sessions, you'll explore the real-world applications of Product Owner responsibilities and gain valuable insights through direct interaction and immediate feedback. Choose between Certified Product Owner training with Scrum Alliance certification or a Professional Product Owner workshop with Scrum.org certification.

Our Product Owner Online Course seamlessly supplements this live training, enabling you to further refine and solidify your expertise at your own convenience. This synergistic blend cultivates an all-encompassing proficiency in Product Ownership, propelling your Agile career to new heights.

Frequently Asked Questions

Product Ownership or Product Management is anything but trivial. A great Product Owner has the skills and capabilities to systematically address the uncertainties in building products that customers love and that work for the business.

This self-paced online course (SPOC) is designed to help you embark on your Product Owner journey. We want to provide you with all the tools and techniques needed to help you and your team build better products i.e. products that serve your customers well and also work for the business.

It all starts out with understanding what problem needs to be solved or which customer desire needs to be addressed. We will deep dive into Design Thinking and learn a bunch of tools including the Empathy Map, the Value Proposition Canvas and Personas to better understand customers and capture the insights about them.

Then, we will use these insights to craft a compelling Product Vision/Goal and design a business model around it. We will demonstrate that the Business Model Canvas is great in making assumptions transparent and how these assumptions can be systematically tested.

Next, we will dive into the day-to-day work of any Product Owner i.e. creating, refining, and prioritizing a Product Backlog. You will learn how to support your Developers’ effort estimation and how the same technique can be applied for value estimation and ultimately prioritization.

Finally, we will share with you how great Product Owners create Product Roadmaps in an agile setting and how they track progress against that roadmap.

This online course is primarily for product owners and product managers who are on their way towards becoming great product owners. The course shows you a variety of tools and methods to enable your team to build valuable products.

This course is suitable for beginners as well as for product owners who have already gained active professional experience in this role. Our online course for product owners is so full of content and exercises that even experienced product owners are sure to gain new insights from it!

In addition to the approximately 20 hours of video material in the course, take advantage of our 200+ page workbook designed specifically for this course to make your learning journey sustainable.

We recommend that you always plan enough time for the various assignments and exercises in the course so that you can work through everything and try out the tools yourself.

Included in the course package is access to our Agile Academy Slack Community. Use the community to share and discuss your questions with other product people around the world. Here you will also find our Agile Academy team, who will be happy to assist you as a contact person.

If live interaction while learning is especially important to you, you can also optionally add 9 hours of live sessions with your trainer Sohrab Salimi when you purchase the Product Owner Online Course. These sessions take place on a weekly basis and offer not only the opportunity to ask questions directly live, but also to work together on content and exercises!

After successful completion of the online course, you will receive a Business Agility Academy Award.

In addition, our Product Owner Online Course is an excellent preparation for the Professional Scrum Product Owner I (PSPO 1) assessment by Scrum.org. The fee for the assessment is not included in the prices listed here and must be paid directly to Scrum.org.

If you go through this course as part of an Agile Academy Plus Live Membership, and you participate in at least 14 live sessions, you will also have the opportunity to receive the Certified Scrum Product Owner® Certification by Scrum Alliance.

If you have questions about the certification of the Agile Academy online courses, just contact us. We will be happy to advise you on whether and which certification is most relevant for you.

Photo of Philip Rogowski - Customer Success Manager at Agile Academy

Philip Rogowski

Customer Success Manager

team@agile-academy.com +49 151 610 59 938 Mo-Fri.: 9am - 5pm

What People Love About Our Online Courses:

Complex Topics, Explained Simply!

We convey models, frameworks, and concepts in a simple way so that you can understand them easily.

Great Visualization

We visualize as many things as possible so that you can learn not only by listening but also by seeing.

Practical Exercises

Our online courses offer you many appealing exercises to experience the topic practically.

Examples from Different Industries & Projects

We share case studies from different industries and projects we have worked on.

All Online Courses - One Price per Year!

Our Subscriptions for Individuals and Teams
Agile Academy Plus

Access to The Complete E-Learning Suite

Agile Academy Plus is the ideal companion for individuals and small teams (up to 9 people) who want to embark on a journey to improve their agile skills while learning in a self-directed way.

Our membership provides 12 months of unlimited access to our extensive and constantly growing library of online courses. These cover a wide range of topics including Agile Leadership, Product Ownership, Scrum, Kanban, Design Thinking and much more.

If desired, the membership can be booked as a Plus Live package for an additional fee. Plus Live members have the opportunity to participate in the live sessions available for our Masterclasses.

Go to Agile Academy Plus Membership
Agile Academy Campus

E-Learning For Business

Agile Academy Campus is our annual membership designed specifically for companies and teams of 10 or more people who want to learn about agile methods in a comprehensive way. Therefore, our Campus membership includes the complete Agile Academy e-learning portfolio.

With Campus, your organization receives customized onboarding and prioritized support. If required, you will receive reports and analysis on the usage by your team members.

Optionally, Campus membership can be extended with Campus Live and Campus Prime. This allows your team members to participate in live sessions during the course and receive coaching from our experienced agile coaches.

Learn more about Campus

3 Options - Always the Right Choice.

Choose between single purchase of a course or all inclusive membership for one year.
Our pricing models offer individual options for all needs.

Single Purchase
  • Agile Academy Lifetime

    one-time 999 €

    per seat

    Buy Lifetime You pay once and get lifetime access to the Product Owner Online Course.
  • Included Lifetime access to your selected course. 20 hours of video + assignments
    course-related workbook
  • Included Invite to the
    Agile Academy Community
  • Optional

    optionally also available as:

    one-time 1.249 € / per seat

    same as Agile Academy Lifetime
    9 hrs. of course-related live sessions
  • Prepares you for the acquisition of a
    Professional Scrum Product Owner certificate. You can buy access to the exam optionally at scrum.org.
  • Buy Lifetime
  • Agile Academy Plus

    1.399 € / year

    per seat

    Subscribe to Plus You pay annually and get access to all previously published and upcoming online courses for one year.
  • Included 1 year access to all published and upcoming online courses 100+ hours of video + assignments
    course-related workbooks
  • Included Invite to the
    Agile Academy Community
  • Included Discounts on other
    Agile Academy products
  • Optional

    optionally also available as:

    2.499 € / year per seat

    same as Agile Academy Plus
    54+ hrs. of course-related live sessions for all masterclasses
  • Some of the included courses qualify for the acquisition of a scrum.org certificate. You can buy access to the exam optionally at scrum.org.
  • Subscribe to Plus
Membership for Teams > 10 People
  • Agile Academy Campus

    99 € - 549 € / year

    per seat

    Calculate Price for Campus Our annual membership with volume discounts for companies and teams of 10+ people.
  • Included 1 year access to all published and upcoming online courses 100+ hours of video + assignments
    course-related workbooks
  • Included Invite to the
    Agile Academy Community
  • Included Discounts on other
    Agile Academy products
  • Included Onboarding & Support Your team and you will receive individual onboarding and prioritized support.
  • Included Reports & Analysis Get individual reports and analysis on the productivity of your team members.
  • Optional

    optionally also available as:

    549 € - 999 € / year per seat

    same as Agile Academy Campus
    54+ hrs. of course-related live sessions for all masterclasses

    899 € - 1349 € / year per seat

    same as Agile Academy Campus Live
    individual coaching
    for you and your team
  • Some of the included courses qualify for the acquisition of a scrum.org certificate. You can buy access to the exam optionally at scrum.org.
  • Calculate Price for Campus Learn more

Don't Know Which Plan To Choose?

Feel free to contact us if we can help you choose the right plan.

In addition to our volume discounts in the Agile Academy Campus, we offer the following additional opportunities upon request:

  • region based discounts to account for variations in GDP,
  • Fellowships (100% discount) for public school teachers or
  • Fellowships for unemployed people.

Just contact us so we can discuss individual options together!

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Agile Academy Plus


You pay annually and get access to all previously published and upcoming online courses for one year.

1.399 € / year, per seat
Subscribe to Plus