

15+ templates and canvases
Agile Academy Slack Community
12h live sessions (available at a surcharge)
Creating Customer Engagement Online Course

Holger Nils Pohl
Visual Strategist with years of experience- Do you struggle with implementing Customer Centricity?
- Would you like to have more engaging meetings with your customers?
- Would you like to design products and services with your customers in mind?
Then this self-paced online course is for you. I have designed it based on my client’s input and the multitude of co-creation sessions I have had with them. The videos and concepts throughout this course will help you develop the skills and mindset you need to navigate the uncertainty of an agile world and create customer engagement.
Word class teams improve & learn with our online courses:
Holger is one of the world’s leading visual strategy facilitators and visual recorders. With the magic of his pens & iPad, he can make the most complex information easily understandable.
4 Hours of Video + Assignments.
Add an optional 12 hours of live sessions with your trainer to your online course.

Agile Course Curriculum
Intro | Creating Customer Engagement
- How to Get the Most Out of This Course
Setting The Stage
- Intro | Setting The Stage
- What's Agile?
- Stacey Matrix
- Complex Challenges
- Clarity Framework
- A Dozen Myths of Agile, Design Thinking and Customer Centricity
- Outro | Setting the Stage
- Assignments
Prioritization
- Intro | Prioritization
- Goal Setting
- World Map
- World Map | Example
- Focus
- Kanban Board
- Kanban Board | Example
- Prioritization Matrices
- Outro | Prioritization
- Assignments
Self Improvement
- Intro | Self Improvement
- Working with Your Goals
- Wheel of Change
- Retrospective
- Achievement Wall
- Habit Tracker
- Outro | Self Improvement
- Assignments
Customer Centricity
- Intro | Customer Centricity
- Who is Your Customer
- Customer Profile
- Customer Profile | Example
- Customer Journey
- Customer Journey | Example
- Blueprint of an Ecosystem
- Assumption Map
- Outro | Customer Centricity
- Assignments
Customer Engagement
- Intro | Customer Engagement
- Weak Signals to Evidence
- Visual Templates
- Speedboat
- Space Rocket
- Parallel Reality
- Visual Techniques
- Card Sort
- Card Sort | Examples
- Book Cover
- Capture The Learnings
- Outro | Customer Engagement
- Assignments
Ideation
- Intro | Ideation
- How to ideate?
- Design Constraints
- Brainstorming
- Trigger Questions
- Innovation Pyramide
- Focus Your Efforts
- Outro | Ideation
- Assignments
Running Productive Meetings
- Intro | Running Productive Meetings
- Bring Your Best Self
- Meeting Tools
- Agenda
- Parking Lot
- Shower of Ideas
- Debrief
- Meeting Dynamics
- Outro | Running Productive Meetings
- Assignments
Storytelling
- Intro | Storytelling
- Share with All You Have
- Storyflow
- Ways Of Sharing
- Hit the Right Level Of Details
- Visual Basics
- Textcontainer
- Time
- Money
- Processes
- Technology
- Infrastructure
- Communitcation
- People
- Outro | Storytelling
- Assignments
Outro
Your Course Instructor

Holger Nils Pohl
WorkVisual Institute
Holger Nils Pohl is a multi-passionate creative, visual strategist, author of Non-Fiction, Kids' and Fantasy books, trainer, and autistic who works internationally — in short: a creative powerhouse.
View full profileFrequently Asked Questions
The Creating Customer Engagement Course will cover prioritization, self-improvement, customer centricity, customer engagement, ideation, running productive meetings, and storytelling. And, of course, throughout everything, we will create clarity along the way.
The videos are as short and crisp as your host Holger could manage. And most of them have visual support — as we believe in the power of visual tools!
The course will also introduce and explain over 15 templates and canvases, so that after the course you will be able to actively use them in your daily work.
In addition to the approximately 4 hours of video material in the course, take advantage of our 70+ page workbook designed specifically for this course to make your learning journey sustainable. Holger will also introduce you to 15+ templates and canvases that you can download as course materials to apply to your work with customers and stakeholders.
Included in the course package is access to our Agile Academy Slack Community. Use the community to share and discuss your questions with other product people around the world. Here you will also find our Agile Academy team, who will be happy to assist you as a contact person.
This online course is primarily for product people like Product Owners or Product Managers who want to learn new ways of working that can help you reach out and collaborate with your customers better than ever before. It will give you tools to approach your customers and gain insights from them.
Creating Customer Engagement will cover the following:
- Introduction to the Agile Mindset
- Prioritization
- Self-Improvement
- Customer Centricity
- Customer Engagement
- Ideation
- Running Productive Meetings
- Storytelling
This course works even better if you have a buddy to do it with. Regular discussion and speaking about it, will help you develop yourself faster and further.
Yes, this is possible and we can only recommend it to you to add the live sessions if you don't want to learn alone and are looking for the exchange with your trainer and other learners.
If you choose this approach, you will get a total of 8 1.5 hour live sessions in a small cohort of maximum 10 people and Holger as your host for an additional fee of EUR 400 (plus VAT), in addition to the video lessons, workbook and templates.
Live sessions are held on a weekly basis and start at least 2x per year on predefined start dates. For the delivery we use Disco as a learning community.
After successful completion of the online course, you will receive a Business Agility Academy Award.
If you have questions about the certification of the Agile Academy online courses, just contact us. We will be happy to advise you.

Philip Rogowski
Customer Success Manager
team@agile-academy.com +49 151 610 59 938 Mo-Fri.: 9am - 5pmWhat People Love About Our Online Courses:
Complex Topics, Explained Simply!
We convey models, frameworks, and concepts in a simple way so that you can understand them easily.
Great Visualization
We visualize as many things as possible so that you can learn not only by listening but also by seeing.
Practical Exercises
Our online courses offer you many appealing exercises to experience the topic practically.
Examples from Different Industries & Projects
We share case studies from different industries and projects we have worked on.
All Online Courses - One Price per Year!
Our Subscriptions for Individuals and TeamsAccess to The Complete E-Learning Suite
Agile Academy Plus is the ideal companion for individuals and small teams (up to 9 people) who want to embark on a journey to improve their agile skills while learning in a self-directed way.
Our membership provides 12 months of unlimited access to our extensive and constantly growing library of online courses. These cover a wide range of topics including Agile Leadership, Product Ownership, Scrum, Kanban, Design Thinking and much more.
If desired, the membership can be booked as a Plus Live package for an additional fee. Plus Live members have the opportunity to participate in the live sessions available for our Masterclasses.
E-Learning For Business
Agile Academy Campus is our annual membership designed specifically for companies and teams of 10 or more people who want to learn about agile methods in a comprehensive way. Therefore, our Campus membership includes the complete Agile Academy e-learning portfolio.
With Campus, your organization receives customized onboarding and prioritized support. If required, you will receive reports and analysis on the usage by your team members.
Optionally, Campus membership can be extended with Campus Live and Campus Prime. This allows your team members to participate in live sessions during the course and receive coaching from our experienced agile coaches.
3 Options - Always the Right Choice.
Choose between single purchase of a course or all inclusive membership for one year.
Our pricing models offer individual options for all needs.
-
Agile Academy Lifetime
one-time 499 €per seat
Buy Lifetime You pay once and get lifetime access to the Creating Customer Engagement Online Course. -
Lifetime access to your selected course. 4 hours of video + assignments
course-related workbook -
Invite to the
Agile Academy Community -
optionally also available as:
Lifetime Liveone-time 899 € / per seat
same as Agile Academy Lifetime
+
8 course-related live sessions of 90 min. each (12 hrs. in total) in small cohorts with max. 10 participants
- Buy Lifetime
-
Agile Academy Plus
1.399 € / yearper seat
Subscribe to Plus You pay annually and get access to all previously published and upcoming online courses for one year. -
1 year access to all published and upcoming online courses 100+ hours of video + assignments
course-related workbooks -
Invite to the
Agile Academy Community -
Discounts on other
Agile Academy products -
optionally also available as:
Plus Live2.499 € / year per seat
same as Agile Academy Plus
+
54+ hrs. of course-related live sessions for all masterclasses
- Some of the included courses qualify for the acquisition of a scrum.org certificate. You can buy access to the exam optionally at scrum.org.
- Subscribe to Plus
-
Agile Academy Campus
99 € - 549 € / yearper seat
Calculate Price for Campus Our annual membership with volume discounts for companies and teams of 10+ people. -
1 year access to all published and upcoming online courses 100+ hours of video + assignments
course-related workbooks -
Invite to the
Agile Academy Community -
Discounts on other
Agile Academy products -
Onboarding & Support Your team and you will receive individual onboarding and prioritized support.
-
Reports & Analysis Get individual reports and analysis on the productivity of your team members.
-
optionally also available as:
Campus Live549 € - 999 € / year per seat
same as Agile Academy Campus
+
54+ hrs. of course-related live sessions for all masterclasses899 € - 1349 € / year per seat
same as Agile Academy Campus Live
+
individual coaching
for you and your team - Some of the included courses qualify for the acquisition of a scrum.org certificate. You can buy access to the exam optionally at scrum.org.
- Calculate Price for Campus Learn more
Don't Know Which Plan To Choose?
Feel free to contact us if we can help you choose the right plan.
In addition to our volume discounts in the Agile Academy Campus, we offer the following additional opportunities upon request:
- region based discounts to account for variations in GDP,
- Fellowships (100% discount) for public school teachers or
- Fellowships for unemployed people.
Just contact us so we can discuss individual options together!
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