Agile Coaching Certification
Become a Business Agility Coach
Strategic, insightful, and future-focused: The Business Agility Coaching certification that empowers you to lead transformation with confidence.
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Business Agility Coaching
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Agenda of the Business Agility Coaching Course (Agile Coaching Level 1)
Prerequisites
This course is not an introduction to agile frameworks like Scrum or Kanban. To get the most out of it, you should already be familiar with at least one team-level framework and one scaling approach.
In this three-day Business Agility Coaching training, you will gain in depth knowledge and essential coaching skills to help organizations improve their agility beyond team-level framework. Core learning objectives include:
1. Introduction to Organizations & Their Frameworks
Before coaching change, understand what you're changing.
In this first module, you'll explore what makes organizations function effectively, from their purpose to their inner structures. We’ll look at how organizations are designed to serve fundamental needs and how key elements like vision, mission, and strategy shape direction and decision-making.
You’ll learn to distinguish between the business model (how value is created) and the operating model (how that value is delivered), while also gaining insights into steering models, the systems organizations use to adapt and make decisions in an ever-changing environment. This foundational understanding sets the stage for applying agility at an organizational level.
2. Business Agility and How to Measure What Matters
Agility must be visible. How do you know if an organization is truly agile?
This module focuses on connecting business agility to measurable outcomes. You'll learn to identify key financial and operational metrics that reflect an organization’s health and performance. We’ll explore indicators related to the market, customer engagement, and workforce dynamics and discuss how these metrics can signal the presence or absence of agility.
You'll also gain a clearer understanding of how business agility is defined and observed in practice, as well as what factors support or hinder its development across an organization. This module helps you link agile ways of working to real, tangible business results.
3. Constraints in Organizational Design
Learn to work with, not against, the boundaries of business.
Organizational agility doesn't happen in a vacuum. It’s shaped by the structures and constraints within which companies operate. In this module, you'll explore the external forces, such as board liability, compliance requirements, and quality standards, and internal drivers like efficiency and scaling that influence how organizations are designed
Rather than seeing these constraints as obstacles, this module invites you to understand them as defining elements of the organizational landscape and understand the structural realities that shape organizations so you can work with them, not against them.
4. Coaching That Makes a Difference
Coaching is not about telling people what to do, it’s about enabling transformation.
Effective coaching doesn’t just happen, it’s built on a foundation of clarity, ethics, and reflection. This session explores what it takes to create a coaching culture that lasts and how to ensure your coaching makes a meaningful difference at every level: for the individual, the team, and the organization.
Also, what does high-quality coaching look like in an agile, fast-paced environment? For that you will be reviewing the core competencies and ethical foundations of professional coaching as defined by the International Coaching Federation.
5. Coaching That’s Solution Focused and Practical
Business coaching is not life coaching in a corporate setting. It has its own rules.
Business coaching requires a distinct mindset and approach, one that balances organizational objectives with individual growth. This session introduces the Solution-Focused Coaching Approach, an effective, pragmatic way of working that fits seamlessly into complex organizational environments. Rather than dwelling on problems or root causes, this approach emphasizes what’s already working, what clients want instead, and how to move toward those outcomes with clarity and purpose.
In this final module, you'll also explore what sets business coaching apart from other coaching forms, such as life coaching, and how to create effective coaching agreements that reflect the complexity of professional environments.
By deepening your understanding of how coaching aligns with agile values and business realities, you’ll be better equipped to navigate tensions, support decision-makers, and contribute meaningfully to an organization’s ability to adapt and evolve.
Bring Your Own Ideas & Questions
Your experience matters.
Throughout the course, we invite you to bring your own questions, challenges, and real-world examples into the conversation. These contributions help make the content more relevant – not just for you, but for everyone in the group.
By connecting theory to practice, we create a richer, more engaging learning environment that supports deeper insight and lasting impact.
Your Certification
Agile Coaching Level 1
(AC 1)
- Certified by Agile Academy
- Lifetime validity
No hidden costs - Acquired through 3-day live training
- Focus on organizational frameworks, business agility assessment, and foundational coaching skills.
- Assessment-based on course learning objectives and activities
- Level 1 accredited ICF ACC courses via SolutionsAcademy
Agenda for the Agile Coaching Level 2 Workshop
Level 2 is the hands-on continuation of Level 1. No brand-new topics—just deeper application, peer exchange, and advanced practices. We recommend at least six months of real coaching experience in agile or hybrid organisations.
1. Practice Kick-off & Alignment
Your real cases take centre stage. We cluster challenges, set shared learning goals, and refresh the core values behind Business Agility Coaching.
2. Organisational Systems & Advanced Framework Mapping
Dive deeper into operating models, map agile frameworks precisely, and discuss scaling strategies that actually work.
3. KPI Mastery & Business-Agility Levers
Advanced metrics for finance, market impact, and engagement. Design lean dashboards and craft coaching experiments that move the numbers.
4. Coaching Impact & Design Constraints 2.0
Re-assess external and internal constraints, expose bottlenecks, and prioritise coaching actions—backed by evidence-based effectiveness models.
5. Coaching Quality & Deep Solution Focus
Apply the ICF ethics code, expand reflective routines, and practise advanced solution-focused dialogues (Miracle Question 2.0, enhanced scaling, more).
6. Stakeholder Management & Facilitation Mastery
Level-up techniques to align leaders and teams, host tough conversations, and nurture true ownership across the organisation.
7. Case Clinic & 90-Day Action Plan
Participants coach one another on live challenges. Everyone leaves with a personal 90-day experiment roadmap.
Bring Your Own Ideas & Questions
Your experience matters.
Throughout the course, we invite you to bring your own questions, challenges, and real-world examples into the conversation. These contributions help make the content more relevant – not just for you, but for everyone in the group.
By connecting theory to practice, we create a richer, more engaging learning environment that supports deeper insight and lasting impact.
Your Certification
Agile Coaching Level 2
(AC 2)
- Certified by Agile Academy
- Lifetime validity
No hidden costs - Live workshop only, no e-learning
- Practical, interactive, and content-neutral facilitation techniques
- Assessment
Level 3 Training: Teach
Deepen your expertise and prepare to guide others. You'll explore advanced practices, leadership topics, and ways to foster learning in your team or organization. A detailed agenda will follow.
- Do you need a custom quote?
- You are wondering which course is right for you?
- Do you have questions about our courses and certifications?
Feel free to contact us with your concerns and we will find a solution.
What you'll get on top of your live training
Lifetime Access to the
One online course of your choice
- 24+ hours of video content, exercises, and exclusive materials
- Self-paced learning to revisit complex topics anytime
- Complements live training for a complete understanding of Scrum
1-Year Access to
All Agile Academy Online Courses
- Full library access to 9 courses
- Access the Agile Academy Community
- Learn advanced topics to broaden your skillset
Lifetime Access to the
Agile Academy Community
- Exchange ideas with other participants and trainers
- Receive help and support from experienced Agile professionals
- Expand your network and make new connections
1-Year Unlimited Access to
Henrik The AI Agile Coach
- Your personal Agile assistant, available 24/7
- Get tailored advice, instant answers, and additional resources
- Always have expert guidance at your fingertips
FAQ about Agile Coaching Level 1 Certification
Agile Coaching Level 1, also known as Business Agility Coaching, is a 3-day learning experience designed for experienced agilists who want to expand their impact beyond teams. The course combines a solid understanding of organizational frameworks with essential coaching skills, enabling you to support executives, teams, and entire organizations on their path toward greater business agility.
You’ll explore how agility shows up at the structural and cultural level, how it connects to business outcomes, and how coaching can help make that shift intentional, sustainable, and context-specific.
This training is designed for professionals who are working at the intersection of agility, leadership, and coaching and who want to support meaningful, context-specific transformation beyond team-level practices.
It’s ideal for:
- Experienced agilists who want to deepen their understanding of how organizational design, business models, and KPIs influence agility at scale.
- Leaders and change agents who are guiding transformation efforts and need practical tools and coaching skills to navigate real-world constraints.
- Consultants who want to move beyond implementing frameworks and instead help clients develop tailored, pragmatic solutions that fit their organizational context.
Whether you're coaching, advising, or leading change, this course equips you with the clarity, tools, and mindset to support sustainable business agility.
The Business Agility Coaching course is designed to equip experienced agilists and change professionals with the knowledge and coaching skills needed to support agility at the organizational level.
Core learning objectives include:
- Understanding how organizations are structured and how key elements like vision, strategy, business models, and operating models influence agility
- Learning to identify and interpret KPIs that reflect business agility—across financial, operational, customer, and workforce dimensions
- Exploring internal and external constraints that shape organizational design, and how to coach effectively within those boundaries
- Developing high-quality, ethical coaching practices grounded in the ICF Core Competencies and Code of Ethics
- Applying the Solution-Focused Coaching Approach to support forward movement in complex environments
- Distinguishing business coaching from other coaching formats and learning how to create coaching agreements, give input, and maintain boundaries in professional settings
The course combines theory with hands-on practice to ensure participants can apply what they’ve learned in real-world organizational contexts.
Yes. Upon completion of the Business Agility Coaching course, you will receive a certificate of completion from Agile Academy.
In addition, the course integrates Level 1 ICF-accredited content through our partner SolutionsAcademy. This means that if you are pursuing an ICF ACC (Associate Certified Coach) credential, this course can be counted toward that certification path.
The all-inclusive course price covers the required mentor coaching: 8 hours of group mentor coaching and 3 hours of individual mentor coaching, delivered online and facilitated by ICF-certified mentors. If you wish to follow the ICF accreditation path, simply let us know and we’ll guide you through the next steps.
The course blends theory with hands-on practice to ensure that you can apply what you learn in real-world settings. Throughout the training, you’ll engage in various practical activities designed to deepen your understanding and build confidence.
These include:
- Practicing solution-focused coaching conversations in peer settings
- Mapping agile frameworks to organizational models and KPIs
- Analyzing business agility scenarios using real-world case studies
- Navigating ethical dilemmas and coaching constraints in organizational contexts
- Giving and receiving solution-focused feedback
- Working with tools commonly used in business coaching
All activities are designed to help you internalize key concepts and experiment with applying them in a safe, supportive environment, so you leave the course ready to coach with clarity and impact.
This course includes Level 1 accredited content through a collaboration with SolutionsAcademy, an official International Coaching Federation (ICF) Level 1 education provider. While Agile Academy delivers the training, SolutionsAcademy holds the accreditation and facilitates the ICF-related components.
The course price is all-inclusive and covers all requirements for the ACC (Associate Certified Coach) application, except for the 100 coaching hours, which must be logged independently by you. Included in the package are:
- 8 hours of group mentor coaching (offered in 2-hour online sessions)
- 3 hours of individual mentor coaching (scheduled directly with mentors)
During the individual mentoring process, in each session, you will review with your selected mentor coach a recorded coaching session. At least one recording must be assessed by certified mentors as meeting ACC standards. Once all training and mentoring components are complete, you will have meet the educational and mentoring prerequisites to apply for the ICF ACC credential.
Please note: the actual application for the ACC certification is submitted directly to ICF after fulfilling all prerequisites. The course team supports participants throughout the journey but does not handle certification submission on your behalf.
- If you value practical application and want flexibility between e-learning and live training, Certified by Agile Academy is ideal.
- If you want to focus purely on the Scrum framework, Scrum Alliance could be an option. However, be aware of the ongoing recertification costs.
- If you just want to take an exam and are willing to pay the exam fees, then Scrum.org is an alternative.
- Lifetime Validity: You never need to renew your certificate or pay additional fees.
- Holistic Approach: Beyond Scrum, Agile Academy covers topics crucial for modern work practices, such as:
- OKRs (Objectives and Key Results): Goal management for teams.
- Psychological Safety: Creating a safe work environment.
- Leadership Development: Leadership skills for Agile teams.
- Our approach makes you a comprehensively trained agilist – far beyond the basics.
- Practice-Oriented: The focus is on applying what you learn directly. Our exams and assignments are designed to test and promote your practical skills – ideal for real project environments.
- Flexible Learning: Choose between e-learning and live training, depending on what better fits your schedule.
- Free Retakes: You can retake the exam as many times as needed at no additional cost.
- No Hidden Costs: Unlike ScrumAlliance or Scrum.org, we have no ongoing fees or expensive exam attempts.
- Broader Range of Topics: We go well beyond Scrum and cover modern, practice-relevant topics like OKRs, Psychological Safety, and Leadership Development.
- Practice-Oriented Certificates: Our certificates reflect your actual abilities, not just passing an exam. The goal is for you to apply your knowledge directly in real projects.
- Lifetime Validity: Through our lifetime certification, you save considerable time and money in the long run.
- Modern Learning Formats: Agile Academy offers you the flexibility to choose between live training and e-learning to optimally support your personal learning style.
Yes! Unlike many other certification bodies, Agile Academy doesn't force you to attend live training. You can prepare flexibly and independently through e-learning. However, live training is available if you prefer personal interaction.
The "Certified by Agile Academy" credential was launched in 2024. Our goal is to make this certification the new standard in the agile world – with a strong focus on quality, practical relevance, and the requirements of modern organizations.
Agile Academy itself is already a recognized name in the DACH region: We have been working successfully with many large, well-known as well as small companies for years. With our extensive experience and excellent reputation, we are among the top providers for agile training. You can be confident that our certificates are designed for quality and practical relevance – exactly what modern organizations are looking for.
We work with these and many other clients:
Certification for Teams & Companies
Business Agility Coaching as In-House Training
Opting for an in-house Business Agility Coaching course, especially for groups of 8 or more, offers distinct advantages. Training can be customized to fit your organization's specific context and challenges, promoting team alignment and practical application of business agility and coaching principles. An in-house training provides a private setting for open discussions about your organization's journey towards greater agility.
In-house training is typically more cost-effective per employee than public courses, while also saving on external expenses e.g. travel and accommodation. Additionally, this focused training helps embed coaching skills and an understanding of organizational frameworks directly within your teams.
In summary, in-house courses offer beneficial customization, confidentiality, cost savings and targeted skill development in business agility coaching.
Business Agility Coaching with Volume Discount
Agile Academy offers volume discounts for public Business Agility Coaching training which allow our clients to achieve significant cost savings. When multiple team members enroll (minimum 3), volume discounts are applied, making large-scale training more economical.
Compared to an in-house training these discounts come with flexibility. Team members can choose different training dates to suit their schedules, maintaining business continuity while developing crucial business agility coaching skills.
In essence, volume discounts offer a more cost-efficient solution for quality Business Agility Coaching training, blending substantial savings with scheduling convenience, making it an attractive choice for organizations striving to empower their experienced agilists.
Contact us with your special requirements and we are sure to offer you a custom, tailor-made solution for your training needs.
Philip Rogowski
Customer Success Manager
team@agile-academy.com +49 151 610 59 938 Mo-Fri.: 9am - 5pm