AI Training
AI Agents for Marketing
Build AI agents that handle research, first drafts, and coordination — so your marketing team can focus on strategy and creative work.
Discover the AI Training Bundle from 1.899€
AI Agents for Marketing – Live Training
- Learn from world-class trainers
- Interactive training – Remote or in-person
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Online Course of Your Choice
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Agile Academy
E-Learning
1 Year Membership
Henrik
AI Agile Coach
1 Year Unlimited Chats
Agile Academy Community
Lifetime Access
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This training is available as a custom workshop designed specifically for your team. We'll work with you to create a personalized learning experience that fits your schedule, addresses your specific challenges, and aligns with your organizational goals.
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Agenda and Content
This two-day training covers AI agent design for marketing — from fundamentals to cross-stack integration:
1. AI Agents for Marketing — Fundamentals
What agents are vs. chat tools, agent types, and why they matter for marketing. You'll see marketing-specific examples — from competitor intelligence agents to content production and campaign coordination.
By the end of this module, you'll have a clear picture of which marketing tasks are best suited for AI agents and which require human judgment.
2. Agent Design for Marketing Processes
Use the Agent Design Canvas to map agents to your marketing workflows. Learn to connect agents to marketing automation, CRM, analytics, and social media tools.
You'll master context management with campaign data, brand guidelines, and customer insights — so your agents produce work that's on-brand and data-informed.
3. Building Marketing Agents
Hands-on: build agents for your own marketing workflows. Work with templates including a Competitor Intelligence Agent, Content Repurposer, and Market Trend Research Agent.
You'll leave this module with working prototypes you can continue developing after the training.
4. Cross-Stack Integration
Connect agents across your entire martech stack. Build agents that combine marketing automation, CRM, analytics, and social media — unlike vendor AI that's locked inside a single system.
Examples include a Campaign Coordinator (automation to CRM to analytics to report), a Competitive Intel Agent (news to CRM to Slack to sales), and a Content Repurposer (blog to social to newsletter to tracking).
5. From Prototype to Production
Security for customer data and brand consistency — the two non-negotiables for marketing agents. Learn the iterative path from prototype to team implementation.
You'll leave with a concrete plan for deploying your first marketing agents and scaling from there.
Bring Your Own Ideas & Questions
Your experience matters.
Throughout the course, we invite you to bring your own questions, challenges, and real-world examples into the conversation. These contributions help make the content more relevant – not just for you, but for everyone in the group.
By connecting theory to practice, we create a richer, more engaging learning environment that supports deeper insight and lasting impact.
What's included in your training bundle:
Your Certification:
AI Level 1(AI 1)
- Certified by Agile Academy
- Valid indefinitely
No hidden fees - Hands-on AI training with real tools and practical exercises
- 30-question exam, unlimited retakes
Lifetime Access to the
Online Course of Your Choice
- 24+ hours of video content, exercises, and exclusive materials
- Self-paced learning to revisit complex topics anytime
- Complements live training for a complete understanding of Scrum
1-Year Access to
All Agile Academy Online Courses
- Full library access to 9 courses
- Access the Agile Academy Community
- Learn advanced topics to broaden your skillset
Lifetime Access to the
Agile Academy Community
- Exchange ideas with other participants and trainers
- Receive help and support from experienced Agile professionals
- Expand your network and make new connections
1-Year Unlimited Access to
Henrik The AI Agile Coach
- Your personal Agile assistant, available 24/7
- Get tailored advice, instant answers, and additional resources
- Always have expert guidance at your fingertips
Frequently Asked Questions
No programming required. You should have good experience using AI tools like ChatGPT or Claude, and practical experience in a marketing role. This training focuses on agent design and application, not coding.
You'll work with marketing-specific agent templates including a Competitor Intelligence Agent, Market Trend Research Agent, Content Repurposer, CRM Analysis Agent, and more. You'll also build custom agents for your own marketing workflows.
Yes. We offer this training both as an in-person and remote session. The remote format uses interactive tools to ensure the same level of engagement and hands-on practice.
Every AI training from Agile Academy includes:
- Live Training — Hands-on sessions with expert trainers from abundly
- 1 Year Henrik AI Coach — Your personal AI coaching companion
- abundly Agent Platform — Build and deploy your own AI agents
- Online course of your choice — Lifetime access
- Agile Academy E-Learning — 1 year membership
- Agile Academy Community — Lifetime access
The training is delivered by expert trainers from abundly, our partner specializing in AI training and agent development.
- Lifetime Validity: You never need to renew your certificate or pay additional fees.
- Holistic Approach: Beyond Scrum, Agile Academy covers topics crucial for modern work practices, such as:
- OKRs (Objectives and Key Results): Goal management for teams.
- Psychological Safety: Creating a safe work environment.
- Leadership Development: Leadership skills for Agile teams.
- Our approach makes you a comprehensively trained agilist – far beyond the basics.
- Practice-Oriented: The focus is on applying what you learn directly. Our exams and assignments are designed to test and promote your practical skills – ideal for real project environments.
- Flexible Learning: Choose between e-learning and live training, depending on what better fits your schedule.
- Free Retakes: You can retake the exam as many times as needed at no additional cost.
- No Hidden Costs: Unlike ScrumAlliance or Scrum.org, we have no ongoing fees or expensive exam attempts.
- Broader Range of Topics: We go well beyond Scrum and cover modern, practice-relevant topics like OKRs, Psychological Safety, and Leadership Development.
- Practice-Oriented Certificates: Our certificates reflect your actual abilities, not just passing an exam. The goal is for you to apply your knowledge directly in real projects.
- Lifetime Validity: Through our lifetime certification, you save considerable time and money in the long run.
- Modern Learning Formats: Agile Academy offers you the flexibility to choose between live training and e-learning to optimally support your personal learning style.
Yes! Unlike many other certification bodies, Agile Academy doesn't force you to attend live training. You can prepare flexibly and independently through e-learning. However, live training is available if you prefer personal interaction.
The "Certified by Agile Academy" credential was launched in 2024. Our goal is to make this certification the new standard in the agile world – with a strong focus on quality, practical relevance, and the requirements of modern organizations.
Agile Academy itself is already a recognized name in the DACH region: We have been working successfully with many large, well-known as well as small companies for years. With our extensive experience and excellent reputation, we are among the top providers for agile training. You can be confident that our certificates are designed for quality and practical relevance – exactly what modern organizations are looking for.
We work with these and many other clients:
We have consciously chosen to focus exclusively on our own certification "Certified by Agile Academy". We are convinced that this is the fairest and most sustainable solution for learners – without renewal fees, without hidden costs, and with a clear focus on practical application.
If you are in an exceptional situation where you need a certificate from Scrum Alliance or Scrum.org – for example, if your employer requires it explicitly – we can gladly recommend reliable partners. Contact us, and we will help you further.
Certification for Teams & Companies
AI Agents for Marketing as In-house Training
Bring this training directly to your organization. We tailor examples and agent demos to your industry, marketing stack, and specific campaigns.
Ideal for groups of 8 or more. Available remotely or on-site.
Volume Discount for Teams
When multiple team members enroll in public training dates, volume discounts apply automatically. This gives your organization flexibility — team members can choose different dates while still benefiting from group pricing.
Any questions? Feel free to contact us!
AI Assistant
Assistant Customer Success Manager
Get instant help and answers
Philip can jump in if needed.