Approximate reading time: 4 minutes
Markus Andrezak shone with a very lively lecture and lots of music during his session: “Living Strategy – how to make strategy an integral part of your company again”. He showed an outline of well-known and lesser known companies, which in his opinion convince by the fact that they live their strategy full of inbreast.
“Living Strategy – how to make strategy an integral part of your company again”
Markus is working on internet products since the mid 90s. He has helped make Kanban popular in Germany, invented Portfolio Kanban, and teaches product and innovation with his company überproduct. His latest work is a model that makes strategy fit better into Agile environments than traditional models: Markers – Options – Work.
“Strategy is clarity about where you want to go and how to get there.”
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