Fred Pernet
Elevating Work Ltd
Fred Pernet is a strategic advisor, agile coach, and product-focused transformation expert who helps organizations achieve faster, more sustainable business impact through customer-centric frameworks like Jobs-to-be-Done (JTBD) and Outcome-driven approaches such as OKRs. As a Level 3 Ambassador of the Agile Academy, Fred brings deep practical experience in scaling agility beyond IT—bridging strategy, execution, and culture.
Fred has a strong foundation from his work with McKinsey & Company since 2014. He has guided leading firms across Europe and Africa through agile operating model transformations, capability building, and leadership coaching—primarily in sectors like telecommunications, retail, banking, petrochemicals, and shipping. He was twice recognized with the UK Agile Award for Best Use of Agile in the Public Sector (2011 and 2014). His style is pragmatic, focused, and outcome-driven—helping teams connect customer needs with measurable results.
Experience
Fred Pernet is a seasoned agile transformation expert with over a decade of experience supporting large-scale business agility initiatives. He collaborates with leadership teams to craft high-impact product strategies, implement agile operating models, and build learning organizations. His approach combines clear goal setting with lean execution, enabling sustainable delivery at speed.
Fred’s coaching spans startups, multinationals, and public sector institutions across Europe and Africa. Drawing from his background in enterprise transformation, he focuses on aligning product vision with customer value using tools like OKRs and JTBD. He helps organizations streamline governance, break down silos, and improve decision-making by building internal capability and strategic alignment across business functions.
Since 2014, Fred has partnered with McKinsey & Company, advising clients on Agile-Lean implementation, product thinking, and organizational design. His consulting has had particular impact in Telco, CPG, Financial Services, Oil & Gas, and Public Sector. Fred holds several credentials in business agility, agile coaching, OKRs, and customer experience design.
Languages
- English
- French
Industries
- Energy & Natural Resources
- Private Equity
- Retail
- Technology
- Transportation
Agile Academy Ambassador
Certified by Agile Academy Ambassadors are handpicked experts who embody our commitment to advancing Agile education and practice. As trusted professionals, they contribute to the Agile Academy community in various ways, including:
- Delivering certified training and e-learning courses to build practical Agile skills.
- Providing transformation coaching for teams and organizations.
- Sharing insights through articles, case studies, and thought leadership.
If you want to work with this person, please contact us at team@scrum-academy.com.
If you're interested in becoming an Agile Academy Ambassador, please contact us at team@scrum-academy.com.
Work with Fred Pernet
Fred is open to provide training, coaching and consulting services. Contact us to learn more.
Contact usLinks, Articles & Case Studies
Aligning Teams with OKRs for Customer-Centric Innovation – Insights by Fred Pernet
How can OKRs boost customer-centric innovation in your organization? Fred Pernet explores strategies for aligning teams around clear objectives to drive innovation, enhance customer experience, and achieve outstanding results.
Read more →Enhancing Purchasing Funnel Performance with OKRs – Insights by Fred Pernet
Want to optimize your purchasing funnel? Fred Pernet discusses how leveraging Objectives and Key Results (OKRs) can significantly improve performance, align teams, and drive better outcomes.
Read more →Prioritizing OKRs Using a Risk Assessment Matrix – Fred Pernet’s Practical Guide
Struggling to prioritize your OKRs effectively? Fred Pernet shares how a Risk Assessment Matrix can help teams focus strategically, mitigate risks, and achieve impactful results.
Read more →Are You Using Your Bottlenecks to Your Advantage?
An exploration of how identifying and leveraging bottlenecks can improve OKR delivery and overall team performance.
Read more →OKR Cost of Delay: Why Waiting to Implement OKRs is a Strategic Risk
Fred discusses the financial and operational risks associated with delaying OKR implementation.
Read more →Rethinking "Customer Acquisition" Through the Jobs-to-Be-Done Lens
A perspective on shifting from traditional customer acquisition metrics to understanding customer needs through the Jobs-to-Be-Done framework.
Read more →Driving OKR Impact with Complexity Based Prioritisation
Fred introduces a risk assessment matrix to prioritize OKRs based on complexity and potential impact.
Read more →Boosting Business Performance with the 'OKR Stretch Zone'
An analysis of how setting ambitious yet achievable OKRs can drive organizational growth and employee engagement.
Read more →