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Creating Customer Engagement Online Course
Holger Nils Pohl
Visual Strategist with years of experience- Do you struggle with implementing Customer Centricity?
- Would you like to have more engaging meetings with your customers?
- Would you like to design products and services with your customers in mind?
Then this self-paced online course is for you. I have designed it based on my client's input and the multitude of co-creation sessions I have had with them. The videos and concepts throughout this course will help you develop the skills and mindset you need to navigate the uncertainty of an agile world and create customer engagement.
Word class teams improve & learn with our online courses:
Holger is one of the world's leading visual strategy facilitators and visual recorders. With the magic of his pens & iPad, he can make the most complex information easily understandable.
About the Course
In this course, you'll learn essential techniques for creating meaningful customer engagement in an agile business environment. Through practical examples and hands-on exercises, you'll develop skills to better understand, connect with, and deliver value to your customers.
The course covers key topics like customer centricity, effective meetings, ideation methods, and storytelling - all aimed at helping you build stronger customer relationships. You'll learn proven frameworks and tools that you can immediately apply in your daily work.
Whether you're a Product Owner, Product Manager, or anyone working closely with customers, this course will give you the mindset and practical skills to create more engaging and productive customer interactions.
Course Curriculum
Intro | Creating Customer Engagement
- How to Get the Most Out of This Course
Setting The Stage
- Intro | Setting The Stage
- What's Agile?
- Stacey Matrix
- Complex Challenges
- Clarity Framework
- A Dozen Myths of Agile, Design Thinking and Customer Centricity
- Outro | Setting the Stage
- Assignments
Prioritization
- Intro | Prioritization
- Goal Setting
- World Map
- World Map | Example
- Focus
- Kanban Board
- Kanban Board | Example
- Prioritization Matrices
- Outro | Prioritization
- Assignments
Self Improvement
- Intro | Self Improvement
- Working with Your Goals
- Wheel of Change
- Retrospective
- Achievement Wall
- Habit Tracker
- Outro | Self Improvement
- Assignments
Customer Centricity
- Intro | Customer Centricity
- Who is Your Customer
- Customer Profile
- Customer Profile | Example
- Customer Journey
- Customer Journey | Example
- Blueprint of an Ecosystem
- Assumption Map
- Outro | Customer Centricity
- Assignments
Customer Engagement
- Intro | Customer Engagement
- Weak Signals to Evidence
- Visual Templates
- Speedboat
- Space Rocket
- Parallel Reality
- Visual Techniques
- Card Sort
- Card Sort | Examples
- Book Cover
- Capture The Learnings
- Outro | Customer Engagement
- Assignments
Ideation
- Intro | Ideation
- How to ideate?
- Design Constraints
- Brainstorming
- Trigger Questions
- Innovation Pyramide
- Focus Your Efforts
- Outro | Ideation
- Assignments
Running Productive Meetings
- Intro | Running Productive Meetings
- Bring Your Best Self
- Meeting Tools
- Agenda
- Parking Lot
- Shower of Ideas
- Debrief
- Meeting Dynamics
- Outro | Running Productive Meetings
- Assignments
Storytelling
- Intro | Storytelling
- Share with All You Have
- Storyflow
- Ways Of Sharing
- Hit the Right Level Of Details
- Visual Basics
- Textcontainer
- Time
- Money
- Processes
- Technology
- Infrastructure
- Communitcation
- People
- Outro | Storytelling
- Assignments
Outro
Your Course Instructor
Holger Nils Pohl
WorkVisual Institute
Holger Nils Pohl is a multi-passionate creative, visual strategist, author of Non-Fiction, Kids' and Fantasy books, trainer, and autistic who works internationally — in short: a creative powerhouse.
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