Continuous Delivery

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Jan Neudecker
• 22.07.25 •
1 min. reading time

Continuous Delivery is a software development practice where teams keep their product in a deployable state at all times. It enables frequent, reliable releases with minimal manual effort by automating build, test, and deployment processes. The goal is to deliver value to users quickly and consistently, based on real feedback.

The concept comes from Extreme Programming (XP), where frequent integration and short feedback cycles are key. By reducing the delay between making a change and seeing it live in production, teams can learn faster and respond to real customer needs more effectively.

Why it matters

Continuous Delivery supports agility in product development. If teams can release at any time, they gain the ability to:

  • Deliver small, meaningful updates regularly
  • Reduce risk by deploying smaller batches
  • Get faster feedback from users
  • Adapt quickly when priorities shift

Automated testing and deployment pipelines are essential to make this possible. Without automation, releasing is slow, error-prone, and stressful. With automation, it becomes routine.

How often can you release?

A famous example is Amazon, which has shared in past reports that they perform thousands of deployments to production per day. While not every team needs this level of throughput, the principle remains: the faster you can deliver safely, the faster you can learn and improve.