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Sohrab Salimi

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VUCA Definition

The acronym VUCA stands for the English terms:

  • Volatility,
  • Uncertainty,
  • Complexity,
  • Ambiguity.

The VUCA model thus describes the challenging situation of successfully managing companies and organizations despite external adversities and crises in the world.

Originally, the term VUCA emerged in the 1990s in the United States to describe the economic challenges of the post-Cold War era. However, subsequent crises and developments have also shown that the degree of discontinuity, uncertainty, complexity, and lack of uniqueness in the world tends to increase, so the term VUCA continues to be used.

Explaining the VUCA world in the current context.

Most recently, the Corona crisis has shown how quickly supposed security can break away and change to uncertainty. It can permanently change our way of living, working and doing business. Having to react permanently to such changes makes life seem unsteady or volatile. Meanwhile, advancing globalization and digitalization offer more and more opportunities, increasing complexity and ambiguity in the world.

As these developments in our VUCA world also affect the world of work and business to a large extent, the level of challenge for both company employees and managers is increasing. These needs have given rise to various change management models such as Kotter Change Management.

Agile leadership of companies responds precisely to the challenges as described by VUCA.

Strategies for successfully dealing with the VUCA world.

To meet the challenges of the VUCA world, the letters of VUCA have each been given a new meaning as follows:

  • Vision,
  • Understanding,
  • Clarity,
  • Agility.

In order to incorporate these four new VUCA principles consistently and strategically, it is not only employees who need to be trained: Managers in particular must learn to adapt their management to changing requirements and to establish a culture of clarity, openness, learning and knowledge transfer.


In times of uncertainty, it is crucial for the achievement of goals to hold a strong vision that the entire team of a company can follow. Because while a rigid focus on the path to the goal (= the how) can lead to a standstill at the first change, a focus on the pure vision (= the why) provides enough freedom and motivation to adjust the approach as needed.


The problem of ambiguity can best be addressed with understanding: The more deeply a team devotes itself to understanding work processes, but also errors, the easier it can make decisions about the next steps and adjustments. It is important that employees and managers regularly share experiences, knowledge and information, for example in retrospectives. A healthy error culture also helps to better understand relationships through trial and error and to be able to make decisions more quickly.


The clearer the requirements for a project, product or solution are, the better people can deal with complexity. As in the point Understanding, clarity depends on employees communicating with each other across teams. This is the only way, for example, to make complex processes and dependencies clear and visible and to better coordinate processes.


In a constantly changing environment (volatility), those who can adapt quickly to change are successful. Agile leadership of teams and agile management of projects helps to respond flexibly to changing markets, conditions and customer wishes.

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