Agile Principles

  • Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.
  • Welcome hot requirement changes even late in the development. Agile processes use changes to the competitive advantage of the customer.
  • Deliver working software regularly within weeks or months, preferring the shorter time frame.
  • Business experts and developers must work together daily during the project.
  • Build projects around motivated individuals. Give them the environment and support they need and trust them to get the job done.
  • The most efficient and effective way to communicate information to and within a development team is face-to-face.
  • Functioning software is the most important measure of progress.
  • Agile processes promote sustainable development. Clients, developers and users should be able to maintain a steady pace indefinitely.
  • Constant attention to technical excellence and good design promotes agility.
  • Simplicity – the art of maximising the amount of unfinished work – is essential.
  • The best architectures, requirements and designs are created by self-organized teams.
  • At regular intervals the team reflects on how to become more effective and adapts its behaviour accordingly.


Photo of Sohrab Salimi

Sohrab Salimi

Scrum Academy GmbH

Sohrab is a long-standing Certified Scrum Trainer (CST) and CEO of the Scrum Academy GmbH based in Cologne. He is a trained medical doctor and worked for Bain & Company as a consultant and as a CIO at SE-Consulting, among others, before founding the Scrum Academy. As a consultant and trainer, he has been supporting companies from a wide range of industries for over a decade on topics related to agile transformation, innovation and organizational development.

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